Experimental Design, Everyday Objects, and Human Imagination
Fold Loud is showcased in Design & Elastic Mind Exhibition at MoMA.
JooYoun is working on second version of Fold Loud and developing Rescue Dumpster at EYEBEAM Art & Technology Center as an Artist in Resident.
Experimental design begins with a simple question: what happens when an ordinary object is asked to behave in an unexpected way? A bag can become architecture, a piece of clothing can turn into a small performance, and a familiar household tool can reveal a hidden social ritual. By changing scale, movement, sound, or context, an artist can make viewers notice habits that normally remain invisible. The result is not only a finished object, but also a moment of curiosity in which function, humor, and emotion meet.
Interactive work gives the audience an active role in that process. Instead of standing at a distance, people may touch, wear, unfold, listen to, or move around a piece. Their reactions complete the work and make every encounter slightly different. This approach brings art closer to daily life because it treats the body, the surrounding space, and the viewer's choices as real design materials. Playfulness becomes a practical method of research: it lowers expectations, invites participation, and creates room for surprising discoveries. It also encourages people of different ages and backgrounds to enter the work without needing specialist knowledge.
A portfolio built around these ideas becomes a record of ongoing experiments rather than a static catalogue. Projects can move between sculpture, performance, technology, product design, and public intervention while remaining connected by a consistent interest in human behavior. Sketches, prototypes, exhibitions, and workshops show how an idea develops through testing and collaboration. Together they demonstrate that imaginative design does not need to escape the everyday world; it can transform that world by helping us see common objects, shared spaces, and our own routines from a fresh point of view.
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